PAID SEARCH (Cost per Click) MARKETING LOS ANGELES

Paid Search
We can help you start and manage pay-per-click accounts with companies like Google, Yahoo, MSN, and other paid search companies to display your ads and attain leads. We can work with any budget, and provide sound strategy and consulting on a montly basis.

Paid search marketing consists of placing ads for your products or services on search engines and on content sites across the internet. These ads are typically small snippets of text linked to your merchandise pages. You pay when someone clicks through to your site from the ad.
Cost-per-click (CPC) fees range from 5 cents to several dollars per click, with an industry average near 35 cents.

Leading search marketing channels include Google Adwords, Yahoo Sponsored Search, and Microsof AdCenter (Bing).

There are additional smaller channels, and new large channels anticipated soon.

Running paid search campaigns without solid tracking is like flying an airplane blindfolded.
Your tracking system needs be able to track every click, order, revisit, and subsequent order at the most granular level of detail. Good tracking systems also reconcile the click counts for which you are billed against the visits your site actually receives.

Tracking extends beyond your online systems: We suggest providing your phone agents a dedicated catalog code to assign when callers indicate they found your company via web search.

While callers will not (and should not be asked to) recall the specific placement or wording of your ad, you can allocate this generic spill-over revenue proportionately across your tracked results.
Good reporting systems offer simple dashboards to monitor your overall marketing effort, as well as detailed reports supporting in-depth analysis.

We can manage and run all of your paid seach accounts and track them on a live, hour by hour basis. We can manage any budget, and can provide you with detailed reports showing progress, ROI, and traffic goals.

Using the right mix of keywords and phrases is key, and our goal is to get you the audience and traffic you need while spending the lowest CPC in the market!

For web development, flash, merchant/database needs, & more visit www.rgpacific.com