EMAIL MARKETING LOS ANGELES
Email Marketing
We can manage your current email lists, build you a email messaging system, or can provide you will email lists based on demographics, location, and more.
We offer local lists, national, by language, city, state, and country as well. We create, track, and execute all email campaigns for lists you wish to buy!
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers, and
- sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO)
- Researchers estimate that United States firms alone spent US$800 million on e-mail marketing in 2008.
E-mail marketing (on the Internet) is popular with companies for several reasons:
- A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
- Compared to other media investments such as direct mail or printed newsletters e-mail is less expensive.
- E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
- Advertisers can generate repeat business affordably and automatically.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
- Over half of Internet users check or send e-mail on a typical day.
- E-mail marketing is paper-free (i.e., "green").
We can help you gather lists of specific customers you wish to reach out. Whether they be customers in your current database, or you seek to find people via email lists.. We are here to help. We can develop internal systems for your business to start an effective email marketing campaign. We can also broker the best deals on your behalf for your target audience by any demographic all over the world.
For web development, flash, merchant/database needs, & more visit www.rgpacific.com |